In a recent shoot I did for the Business for Peace Foundation, a charity based in Oslo, Norway I was lucky enough to meet key members of the Foundation and the Award Committee who are Nobel prize winners in Peace or Economics.
The aim of the Foundation is to encourage sustainable and ethical business practices. They encourage leaders to be #businessworthy which means to apply their business energy ethically and
responsibly with the purpose of creating economic value, as well as value for society.
The work of the Foundation culminates in an annual two-day summit held in Oslo in May where business leaders come together from across the planet to meet, discuss and develop business models that create both economic and societal value.
High ideals and goals, but sorely needed in these times of self-interest and unprecedented global growth! Inspiring work.