I recently worked on a product shoot for a local micro-gin distillery, Greensand Ridge. The owner Will Edge is on a mission to produce fantastic craft spirits using locally sourced ingredients through a process that is sustainable and ethical.
Hats off to him for going his own way and I share his enthusiasm for creating a fine product while working to avoid some current industrial practices and commercial methodologies that are short termist, damaging to our environment, families well being and all our legacies. Choosing the path that is not the easiest or cheapest is a tough one and not without sacrifice or hardship.
Inspiring stuff for a new year, maybe it’s time to reassess if not challenge the current consensus in many areas of our working and social lives – after all are we not the masters of our own futures?